Zarrin Group
Who We Are
Zarrin Group, with nearly a century of continuous activity, is one of the pioneers in the fruit and agricultural products industry in the Iran
Zarrin Group
Since 1930, we have been in production, processing, local and international trade of fresh produce in Iran. Being agro-economic pioneers in Iran and one of the initiators of fresh produce branding, we offer a variety of high quality Zarrin products to the Iran and world market, striving to shine through our exceptional quality.
Zarrin Toranj FZE
Located in Dubai Jebel Ali Free Zone, UAE; Zarrin Toranj FZE handles the group’s international contracts for imports, exports, re-exports and shipping as well as financial activities in Middle East, Asia and Africa.
Golden Gate Co.
Located in Padova, Italy; Golden Gate handles the groups international contracts for imports, exports, re-exports and shipping as well as financial activities in Europe and South America.
Brand
Our motto is the sun, and like the sun, we believe all ZARRIN products should shine through their exceptional quality. Only the best produce will carry our brand name ZARRIN, and we take particular pride in the quality of our produce and services. The name of one of our companies, Zarrin Toranj Taban Asia (Z.T.T.A), means “The shining sun of Asia.” In Persian literature, “Zarrin Toranj” is a metaphor for the sun; “ZARRIN” in Persian, Urdu, and Arabic means golden, “Toranj” is the fruit Bergamot, and “Taban” means shining. Our logo, the emblem of the sun carrying our brand name ZARRIN, reflects our vision to shine in the fruit industry through excellent quality produce.
Zarrin Group was the first company to pack perishable fruits in Zarrin Brand in the origin countries and import them to Iran.
The Zarrin Brand was initially registered in Iran and later registered in WIPO (World Intellectual Property Organization) and the Philippines.
Our History
Zarrin Group is run by CEO and owner Alireza (Shahab) Emami; the successor of one of the most reputable families in Iran. The roots of the group’s business were set in 1930 when both maternal and paternal ancestors of Shahab started cultivating produce in their lands around Tehran and selling them at conventional markets in the capital. As production increased and feeling the necessity of spreading sales geographically, the family together with other peers set up a centre. in the fruit and vegetable wholesale market of Tehran located in south of the city.
While most of the siblings were active in this business, one of the sons; Mohsen Emami (Shahab’s father) showed particular interest from the beginning, working hard and enthusiastically, devoting much of his effort and time to the growth of the family business. In no time, rising above other siblings, he separated his activities and focused solely on sales and distribution of fresh fruits in Tehran’s Wholesale fruit and vegetable market. His parting way set stone for the start of Emami Trading in 1970. He joined Iran Fruit union and through commitment, honesty and faith, the Emami family reached notable success and gained a reputable position among Iranian merchants especially in the fruit and vegetable sector. Holding various managerial positions at trade unions in Iran, the family has contributed significantly to the growth of the industry in Iran and the success of their peers. After graduating from high school and entering university in Chemical Engineering major, Shahab started working alongside his father in 1993. Named “Alireza” by his maternal grandfather and “Shahab” by his paternal grandfather, he was devoted to follow the footsteps of his ancestors as he was highly interested in business. Dedicated and determined for success, he managed to contribute to the growth of the business in a very short time. His entrepreneurial mindset and belief in employing the latest technology to his work and technical and scientific viewpoint at business instead of traditional viewpoints paved his way to success. In 1994 Tehran’s central fruit and vegetable wholesale market moved to a new location, making it the largest in the Middle East. Emami Trading located its offices at the premises, running the business from the central hub of fruit and vegetable trade in Iran.
Shahab Emami, the CEO of Zarrin Group, is recognized as the first Iranian in international fruit branding and e-commerce. Through his innovations in this industry, he has successfully positioned Iran as a leading name in global fruit branding and online sales. Under his leadership, Zarrin Group has become one of the most prominent and respected names in international markets. Shahab Emami has utilized his expertise and knowledge to establish an Iranian brand that meets global standards, paving the way for Iranian agricultural products to enter worldwide markets.
Zarrin Group Flourish
With updated point of views and approaches, Shahab paved the way for his business growth and in 1999, he established Zarrin Toranj Taban Asia as a sister company of Emami Trading focusing on international trade and complementing its fresh produce export activities. During those years, only tropical fruits such as banana, pineapple and coconut were allowed to be imported into Iran. The company engaged in importing bananas and after a short time employed state-of-the-art ripening and cold storage facilities, leading to specialized marketing of fresh produce under the Zarrin brand. After the removal of the import ban in 2004 for several other fruit by the government, the company expanded its importing activities, importing all sorts of fruits from different countries offering a complete basket of produce to its customers. Along with expansion of activities, Zarrin Mive Pars Company, Zarrin Aftab Asia, Mive Talaee Pars Taban in Iran, Zarrin Toranj FZE in UAE and Golden Gate company in Italy were established by the management of Shahab. By travelling to more than 45 countries around the world and visiting many farms, orchards and packing houses, and also attending many international fruit fairs and congresses, Shahab has accumulated pile of experiences and is bringing together years of experience and knowledge. At last it should not be forgotten that the success of the family is owed to the hard work, reputation and credit of their ancestors and kin; of which many have passed away but always remembered by their good name and good will.
Our Team
Our success could not have been possible without the hard work, enthusiasm and dedication of our committed team. The team works with one goal in mind; to deliver the best quality produce to our customers in a timely manner. Our communications are based on trust, transparency and respect for each other. We take pride in what we do and believe in putting 100% work, effort and enthusiasm into all fields of our work. Our operation is divided into marketing, purchasing, logistics & customs, quality control & storage, sales and accounting, the divisions work in close cooperation with each other, coordinating all activities. Our team of experienced managers and employees are all well-educated and experts in their field of work. In order to deliver excellent quality produce we believe in applying the latest technology and market knowledge in our work, to make this possible, we tend to employ the best experts in the field and offer various trainings through their employment. Our selections are based on expertise, shared values and ethical behaviour.
Our Vision & Mission
Our vision is to shine through a variety of Zarrin high quality produce.
Our mission is to offer our customers a variety of high quality produce throughout the year in a timely manner and to build strong relations with our suppliers and customers based on transparency, openness and honesty. We bring our enthusiasm and dedication to work, building a strong brand that represents quality and our commitment to the growth of the industry. We rely strongly on the good name of our ancestors, continuing their legacy by running a socially responsible corporation.
Drivers:
- High quality
- Entrepreneurship
- Speed
- Profitability
- Social Responsibility
Values:
- Honesty & Transparency
- Ethical Behaviour & Faith
- Respect
- Flexibility
- Innovation & Creativity